Wednesday 20 June 2007

The Understated Approach to PR

This press release has recently come to my attention:

"Once in a lifetime do two mega stars come together. Rarely do such people put aside difference and ego and show the bravery and confidence needed to do something together. And when it happens the people stop, listen and watch. For a moment the world stops..."

Bravery, yes. It must take colossal courage, for R Kelly and Usher to sing a couple of songs together. I imagine there's a lot of soul-baring and anguished falsetto going on, as these two moral giants combine their talents to record a load of songs about how they're so sorry for cheating on their bitch with that skanky-ass stripper.

From the under-siege townspeople of Baqubah to the trades-union activists of Columbia, people from all over the world can follow the example of R Kelly and Usher, and the almost foolhardy bravery of their project.

I wonder if they read this?:
http://www.amazon.com/Becoming-Fearless-Love-Work-Life/dp/0316166812

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